This video has no substance in terms of artistry, musicality, or an overall message worth listening to. Of course, these are placements of corporate propaganda which helped to produce this video, in addition to giving some extra revenue to Jennifer and Pitbull.These scenes, with Jennifer leaving the BMW and then opening the Swarovski box seem completely disconnected to the video, and are there just for advertising. The first symbol shown is a BMW logo from a car Jennifer was riding to the ‘dance floor.’ Immediately after she is dropped off, she opens a Swarovski box from which she pulls out an earring, and attaches to her right ear. The video looks expensive, but the ideas are cheap. The lyrics are essentially incoherent and idiotic, keeping up with the ‘vibe’ presented by this hybrid between Pitbull and J-Lo.
This is one of those videos that is hard to watch.
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